Liberby® is the design and communication studio of Murrieta & Company S.L., based in Andorra, dedicated to the application of AI, new technologies and sustainability in the fashion sector and related industries.

We specialize in services for the fashion industry and collaborate with other companies in areas such as brand management, AI training applied to the textile sector, new product development, always based on specific data analysis and a clear commitment to sustainability.

Led by Fabio Murrieta, Liberby® brings together professionals from different areas, including design, production, purchasing, AI and New Technologies, logistics, marketing and linguistics. With more than 20 years of experience as an analyst and editor, Murrieta specializes in graphic and digital design and new technologies, and holds a Master’s degree in Artificial Intelligence and Innovation.

However, they all share a common denominator: the desire to reconnect fashion — and consumption in a broader sense — with its natural instinct. A social instinct: responsible, restless, wild, yet at the same time calm.

Our way of working is deliberately asymmetric and open.

Ultimately, although fashion — and consumption in a broader sense — have become entangled with many different concepts, both still retain something deeply intelligent, primitive and instinctive: the instinct for preservation and a sense of social responsibility.